On April 13th, Paso de Santa Cruz in the municipality of Loreto, Baja California Sur, came alive with tradition and vitality during the celebration of the "2024 Culture and Tradition Fair." This event, organized by Conserva Loreto in collaboration with Crealifornia Loreto and the active participation of 8 surrounding ranches, emerged as a vibrant manifestation of the region's cultural richness and identity.

Attendees had the opportunity to immerse themselves in the authenticity of local gastronomy, tasting and purchasing typical products such as cheese, traditional sweets, tortillas, and bread, all made on-site.

Visitors could engage in the production processes, allowing them to appreciate the effort and dedication of local producers.

Additionally, the fair featured a diverse array of unique regional crafts and products, enabling visitors to take a piece of local culture home with them.

Folk music filled the air, creating a festive and welcoming atmosphere.

Families from the community opened their homes and hearts to visitors, sharing not only their delicious cuisine but also their landscapes, crafts, and recreational activities such as horseback riding, hiking, and antique exhibitions. This direct interaction with the ranchers allowed attendees not only to learn but also to value the tradition and work that keep Loreto's essence alive.

The event was a success not only in terms of participation and enjoyment but also as a vital boost for the local economy. The fair stood out as an economic alternative for the region, promoting rural tourism and the preservation of local traditions. Funds raised during the event were distributed exclusively among participating ranchers, which will help keep this important tradition alive and continuously improve rural communities.

We want to express our sincere gratitude to all who participated in and supported this event. Your presence and support were crucial to the success of this cultural adventure. The 2024 Culture and Tradition Fair was much more than an event; it was a celebration of life, hard work, and the passion for keeping Loreto's essence alive. We look forward to future editions to continue celebrating our cultural wealth together!

Thank you for being part of this celebration and for supporting our rural community. See you at the next fair!